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Design Identity: your ultimate creative partner in visual branding

In the bustling world of online fashion retail, where first impressions and brand identity are crucial, there's no room for compromise. Every frame, every pixel, and every angle must harmonise to convey your brand's essence effortlessly. At Design Identity, we understand this imperative like no other. Specialising in photography and videography, we are not just a creative agency; we are your strategic partner in visual storytelling.

Crafting the Perfect Visual Narrative

With an unwavering commitment to excellence, we offer a comprehensive suite of services tailored to meet the diverse needs of modern brands. Whether you're an e-commerce giant or a flourishing startup, our team of seasoned professionals is equipped to capture the essence of your brand in every shot.

A common ecommerce setup for brands when shooting model is a light grey background with shadows achieved through lighting. This is because many retail brands sell on the ICONIC, which have this as a requirement. When photographing lookbook you’re able to be more experimentative and focus on your brand identity by changing the background and including props to your studio shoot. With a campaign shoot however, you’re selling a lifestyle; a point of difference can be achieved by finding unused and diverse locations that are differing from other brands.

For menswear, the emphasis is often on sleek sophistication and understated elegance. Our photographers excel in capturing the sharp lines and tailored silhouettes that define the modern man's wardrobe. Whether it's a timeless lookbook, campaign shoot, or product photography, we ensure that every image exudes confidence and refinement.

When it comes to womenswear, the possibilities are endless. From ethereal bohemian vibes to bold, avant-garde statements, our photographers possess the versatility to bring any vision to life. Whether your brand exudes effortless femininity or bold empowerment, we have the expertise to capture its essence with precision and flair. Our services include ghost mannequin and e-commerce photography, ensuring that your products shine in every frame.

And let's not forget the little ones. With kids' fashion, the key lies in capturing the whimsy and playfulness that define childhood. Our photographers have a knack for eliciting genuine smiles and spontaneous moments, ensuring that every image radiates joy and innocence. We specialise in flatlay photography, creating captivating compositions that showcase your children's clothing in a fun and imaginative way.

Unleashing the Power of Unrecognisable Model Photography

In today's fast-paced world, efficiency is key. That's why unrecognisable model photography, eliminates the need for hair and makeup and streamlines the production process. By opting for unrecognisable models, not only can you save on expenses, but you can also achieve a timeless, relatable aesthetic that resonates with audiences on a deeper level.

Moreover, unrecognisable model photography opens a world of possibilities in terms of diversity and inclusivity. By showcasing a diverse range of body types, skin tones, and ethnicities, you can foster a sense of belonging and representation that strengthens your brand's connection with consumers.

Maximising Efficiency with E-commerce Videography

In the digital age, the importance of e-commerce videography cannot be overstated. With video content becoming increasingly popular among online shoppers, investing in high-quality videography is essential for staying ahead of the curve.

Our e-commerce videography services go beyond mere product showcases; they offer a rounded shopping experience that allows customers to truly understand the fit, flow, and drape of the garment. By showcasing products in motion, we provide shoppers with an understanding of their potential purchase, reducing the likelihood of returns and increasing overall satisfaction.

Why Choose Design Identity?

At Design Identity, we're more than just a creative agency; we're your partners in success. With a relentless dedication to quality, innovation, and customer satisfaction, we go above and beyond to exceed your expectations every step of the way.

From conceptualisation to execution, we work closely with you to bring your vision to life, ensuring that every frame tells your brand's unique story with clarity and impact. Whether you're a global powerhouse or a local startup, we have the expertise, passion, and creativity to help you stand out in a crowded marketplace.

So why settle for ordinary when you can achieve extraordinary? Choose Design Identity as your creative partner and unlock the full potential of your brand's visual identity. Contact us today to learn more about our services and discover how we can help elevate your brand to new heights.

https://www.designidentity.com.au/
P: (02) 8339 0130
E: bookings@designidentity.com.au
Studio 25 / 34-36 Ralph St, Alexandria, Sydney NSW 2015

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