Saba conceptualises new future.

In a move to re-establish itself as a "premium" men's and women's wear label, SABA has launched a new concept store in inner Sydney. The first outlet of its kind, it also will stock the brand's first winter collection under the Apparel Group which purchased the brand in 2005.
SABA's General Manager, Rosanna Iacono said that under the new design and management team, the store will focus on returning to the company's core brand values.
"The reopening of SABA Sydney Central Plaza is another step in the return to the brand's premium positioning as a fashion leader," she confirmed. "While this aesthetic will roll out over the coming year in other SABA stand alone stores, each will be imbued with distinctive details which impart a character or personality befitting the location."
Designed by architectural firm, HP&G, Iacono said the new concept store has moved away from the brand's ty"This store fit-out marks the first in SABA's new retail style which is at the forefront of the latest interior design trends and where emphasis is placed on merchandising the collections in an inspiring way."
The re-design follows a surge of concept stores in Sydney with David Jones undergoing a similar refurbishment in its flagship store last month.