SYDNEY: Shopping giant Westfield has enlisted one of the world's most influential fashion bloggers to spearhead its autumn/winter 2011 campaign.
French blogger, illustrator and photographer Garance Dore has touched down in Sydney, scouring the city for an Australian 'It' girl to feature in the Westfield project.
It is reportedly Dore's first advertising campaign in Australia, and follows the launch of her special Fashion Illustration exhibition at Westfield Bondi Junction earlier this year.
Dore will shoot the autumn/winter campaign for publication in Australian fashion consumer magazines and selected websites from February.
The creative will also appear in Westfield Bondi Junction and Westfield Doncaster centres.
Consumers and potential 'It' girls will have the opportunity to meet Dore at Westfield Bondi Junction today from 3pm to 6pm and Doncaster tomorrow from 1pm to 4pm.
SKETCH ON: Garance Dore illustration for Westfield.
