Swimwear brand Seafolly is forging ahead with its international expansion plans and has confirmed it will begin securing retail sites in its core target markets of America, Asia and Europe in 2012.
The label, which launched its first international Seafolly concept store in Singapore last year, has previously expressed the desire to broaden its global retail prescence and recently launched another store in St.Tropez, France.
However, Seafolly CEO Anthony Halas has now confirmed that the brand is currently looking at potential sites and new stockists in the US, Asia and Europe, with plans to launch into these markets this year.
“We are currently looking at sites in the US, Asia and Europe, although the finer points are still under negotiation,” he said.
“The most important thing is getting the sites right, so if it’s one [retail store] a year per market in the right location we will be happy.”
In an effort to raise brand awareness ahead of the launch into new markets, Seafolly will also release a fully fledged global campaign this month and has also signed on to participate in a number of international shows this month.
These include the Miami Swim Show and Paris Mode City, host to Europe’s biggest swim-wear show, where the brand will showcase its summer 2012/13 collections at a runway show for the first time.
Halas also confirmed that the brand has now signed major UK department store Harrods as a stockist and is currently in negotiations with a number of other international retailers.
Exisiting Seafolly international stockists include Selfridges, Galeries Lafayette, Nordstroms, Karstadt, Everything But Water, and Asos.
