Melbourne-based clothing brand Saxony is set to expand its retail footprint from July, with four new stores to launch across Melbourne and Sydney.
The brand, which currently operates one store at Melbourne Central and two stores in Sydney, will open a new outlet this month at the QV shopping precinct in Melbourne. This will be followed by two more stores in Melbourne city, at Brunswick Street and Fitzroy.
The retail roll out will continue with two further stores planned for launch in Chadstone, Melbourne and Chatswood Chase in Sydney, with all stores to be complete by September this year.
In addition, Saxony will also open a new head office in Sydney which will house a gallery, following the recent success of its joint exhibition with photojournalist James Whitlow Delano in its World Square Sydney store.
Saxony marketing manager Amy Low said that while the new stores will stock the usual Saxony menswear, womenswear and capsule collection A Line, they will differ from existing stores in terms of their aesthetic.
“We have developed a different fit out for these stores, creating flexible display modules that will allow us to easily introduce art displays into the stores,” she said.
“The store concept is focused on the customer experience, and designed to engage the senses, through the design, music, art and service. On top of that, we will also introduce new product every week which subtly changes the store environment throughout the season.”
The store in Fitzroy, Melbourne, will also operate as Saxony's first discount base store, which is being launched to assist the brand to clear product from its regular retail stores and inject new product every eight weeks.
Low revealed that the brand is also looking to broaden its presence internationally, following its local expansion.
“We look to expand our retail footprint in Australia in the next twelve months, while also exploring partnerships in the European and Asian markets. This will subsequently grow both our market share and brand awareness,” she said.
“We are gathering momentum, with the elements of our business model poised for growth. The team has been working hard to put everything in place- from production, retail and design, the time is right.”
