Surfwear giant Quiksilver will release two unique collections part of its spring/summer 2012/13 product range, as it moves to reinvigorate the label.
Quiksilver has spearheaded a number of new intiatives this year, including the launch of branded holiday apartments above its new flagship store in Byron Bay in March, and its first ever Quiksilver Women’s Australia website in April this year.
The brand, which also owns labels DC and Roxy, has confirmed the first new range, titled “Echo Beach”, will see Quiksilver’s most iconic print stories from the 80s used across its next swimwear collection.
The “Echo Beach” line will be released to the market over the next month and will be available in stores and online from early October.
According to Quiksilver head of women's division Mike Blackwood, the capsule collection will include three bikinis in a range of different colorways and a few tanks and tees, with product priced from $80.
“We are really proud of Quiksilvers heritage and its something a lot of people don’t really know a lot about,” he said. “When we look back through our art and fabric libraries, there is so much incredible stuff there, it just seemed like a waste not to use some of it again.
“The opportunity to bring back some of our favorite prints from the last 40 years and use them on bikinis instead of boardshorts really appealed to us,” he said.
In addition, Blackwood revealed that the brand will also release a second collaborative collection with renowned fabric design company, Hoffman California Fabrics in 2013.
The “holiday range”, set for national release in early next year, will follow the first drop of the collaborative collection, slated for summer 2012.
“Hoffman has been an integral part of shaping Quiksilver’s history. In an era of collaborations, the most powerful are those that are real. The story of Quiksilver and Hoffman is a legendary relationship of our surf culture. We want to share it with the Australian audience as we move into the next phase of being a successful brand,” Blackwood said.
