BEAMING: L’Oréal Melbourne Fashion Festival (LMFF) will be free from any economic doom and gloom next year. That’s the message LMFF director Karen Webster and her team of creatives are hoping to send out with their ‘Get Happy!’ campaign for 2010. “Shake off the shackles of gloom and ... celebrate, enjoy and have fun,” Webster proclaimed. Led by creative agency paper stone scissors, it features jubilant models captured in black and white by photographer Steven Chee. LMFF will run in Melbourne from March 14 to 21.
Graeme Lewsey: On board with LMFF.
