MELBOURNE: Forever New has stepped up in size with the opening of its largest retail store at Melbourne Central Shopping Centre.
The young women's fashion brand has also launched into swimwear for summer 2010, with a dedicated space in the store currently featuring the new offer.
Presented over two levels, the 450 square metre space is located on the ground level of the centre at the entrance to Lonsdale Street.
Key features of the design include a revolving double tiered dais in the front window, a grand staircase, crystal chandeliers and mirrored surfaces throughout.
A statement walk in wardrobe is updated with new product each day. The store also features life size campaign images, oversized light boxes and window banners. On the second level, an illuminated catwalk showcases the brand's collections.
The shoe area features bespoke seating. A VIP changing area for group styling sessions has also been created.
Forever New now has 65 stores across Australia. Internationally it has 35 stores across South Africa, Turkey, China, India, New Zealand and Singapore.