NATIONAL: Lingerie giant Eveden Group is diversifying its product stable with the launch of a new loungewear line.
The UK headquartered company is set to unveil Freya Lounge, a new division for its established Freya brand. The nine piece collection will debut in Australian stores in August.
Featuring mix and match lounge pants, vests and chemises, Freya Lounge is made from viscose lycra fabrics with lace trims. Prices for separates start at $75 and sizes range from XS to XL.
Each of the Freya Lounge tops also feature hidden bra support, with styles that fit up to a G cup.
Eveden Group specialises in size D-plus lingerie and other labels under its umbrella include Fantasie, Elomi and Fauve. The company has 150 to 180 Australian stockists including Myer and David Jones.