Department store David Jones has beefed up designer womenswear label Hunt No More on the back of strong sales, doubling its floor space and extending its presence to national stores.
The brand, which launched into David Jones in February, has been touted as the answer to iconic designer label Sass & Bide, which switched to rival Myer last year.
While Hunt No More was trialled through 20 David Jones stores upon its release, the brand has now doubled its floor space and moved to national distribution. Due to its success on home soil, it is in discussions with major international department stores across the UK and US.
Harvey Nichols, Harrods, Bloomingdales, Neiman Marcus, Saks, Nordstroms and Selfridges are among those in talks for future distribution. Meanwhile Asos, Brown Thomas, Flannels, Sunday’s Best, Collective Habit, Nasty Gal, and Planet Blue will launch the brand overseas this month.
Hunt No More will also launch a global campaign to increase global brand awareness and coincide with the first drops of product into international retailers.
The campaign, shot by French photographer Bruno Fournier, will include still life imagery and a video. It will be executed mainly via digital mediums, with the brand utilising its alignment with key retailers to promote the launch.
This will include significant digital advertising, targeted to specific countries and demographics, as well as in-store POS and window takeovers. The brand specialises in trend-driven womenswear.
