Department store David Jones has locked in three months of activations with designer childrenswear brand Fred Bare to mark its 20 years in business.
The activations will kick off with windows at David Jones’ Elizbeth Street (Sydney) flagship store this month, which will run from September 12 to 23.
In addition, David Jones will join Fred Bare in celebrating the brand’s milestone by hosting a ‘Fred Bare Birthday Party’ at the David Jones Elizabeth Street store on October 4.
In November, Fred Bare will deliver a limited edition collection for the department store, with approximately 10 styles in neon brights, printed on cotton voile, with prices starting at $49.95.
Fred Bare designer & co-owner Fiona Sinclair said the brand will continue to grow its customer base throughs its newly launched e-boutique, as well as 80 childrenswear boutique partners and David Jones stores.
