Jeanswest opens 3 stores in 2 weeks: is this the start of its omnichannel growth?

Jeanswest has opened three stores in two weeks across NSW and Victoria.

As Ragtrader understands, this announcement marks the first piece of 'new store news' from the brand since it was saved from collapse by Harbour Guidance in February 2020. 

^{Photo via Jeanswest LinkedIn}

Jeanswest has opened the new bricks-and-mortar locations in Dubbo Square (NSW), Lake Macquarie Square (NSW) and Spencer Outlet Centre (VIC). 

"Jeanswest is excited to re-engage with the customers in the respective community, our team are looking forward to seeing you in-store," Jeanswest said of the openings on LinkedIn. 

"Thank you to our landlords, Charter Hall and Jen Retail Properties for supporting our new store growth and to Farrago and Comresol for delivering these outstanding stores," the business said. 

^{Photo via Jeanswest LinkedIn}

When Jeanswest was acquired by Harbour Guidance, its store count was reported to be 106 across Australia. 

At the time of acquisition, Harbour Guidance MD George Yeung said that the business would look to grow Jeanswest through an omnichannel strategy. 

"The acquisition of the Jeanswest business will present an opportunity to rejuvenate this iconic brand well known to the Australian community. 

"We are committed to continue servicing Australian communities and grow the Jeanswest brand organically through an omnichannel service offering," he said at the time. 

^{Photo via Jeanswest LinkedIn}