The Emma Rose x Beginning Boutique collection sold out in record time, ragtrader.com.au can reveal.
Beginning Boutique’s website saw over 35,275 visits on site at launch time, leading to 80% of the collection selling out in just 30 minutes.
The collection smashed previous US sales targets set, beating Black Friday sales by 50%.
The collaboration is part of Beginning Boutique’s expansion into the US and extensive work with influencers across the globe.
Recently the brand has pushed into TikTok, where it has worked with major influencers like Addison Rae, Charli D’Amelio and Loren.
Fans of the Canadian star have called for a restock, after pieces such as the Nitsan Dress and Becky Jeans sold out almost immediately.
Leger took to Instagram Stories to thank her loyal followers for the support.
“Crying because you guys basically sold out the entire collection in 30 minutes. I love you guys so much!”
The collection garnered attention worldwide, after influencers Amelie Zilber, Claudia Suwelski, Elisha Herbert, Hannah Godwin and Jen Ceballos from Endlessly Love Club shared stories congratulating Leger on the range.
Leger was chosen to create the collection following a total sell-out of her previous style edit, which saw one of the biggest sales days in 2020.
The collection features 13 easy-to-wear styles, including pink and white pinstripe pyjamas with signature rose detail embroidery, trending avocado green halter-neck shapes and a signature pink satin dress named after Emma herself.