Australian fashion brand Yarra Trail has named three women as Yarra Trail Trailblazers for 2022.
The ambassadors are author Alison Brahe Daddo, Bella Management founder Chelsea Bonner and United Nations High Commissioner for Refugees special representative Aminata Conteh-Biger.
The three women have shared their stories as part of the campaign, which will also see Yarra Trail donate to their charities of choice.
Yarra Trail GM Anthea Phelps said the campaign aims to empower and inspire women through their stories.
“Each of our recipients has used their own lived experience to help others, often addressing taboo subjects or paving a new path for other women to follow,” Phelps said.
“We’re excited to be sharing the pioneering and inspirational achievements of Alison, Chelsea and Aminata, and look forward to working with them to inspire many more women.”
The three women have been chosen for their particular works around women’s issues.
Brahe-Daddo recently shone a spotlight on the often-taboo subject of menopause, including through the release of her new book, Queen Menopause.
“Menopause is something that’s not fully explored,” Brahe-Daddo said. “It’s often held in shame. So by sharing my own experience, my aim is to help other women feel less alone.”
“I’m honoured to have been named a Yarra Trail Trailblazer for 2022, in recognition of my work in helping other women navigate this tricky period of their lives.”
Meanwhile, Bonner has been driving diversity and inclusion through her modelling agency Bella Management.
“My aim is to show that women of every size, ethnicity and body type deserve to be embraced as a forceful demographic in mainstream fashion, and pave the way for all women to feel, and be considered, beautiful,” Bonner said.
Conteh-Biger was one of the first women from Sierra Leone to be granted asylum in Australia in 2000.
Since then, she founded the Aminata Maternal Foundation to improve the health and wellbeing of women and children in her birth country.
Conteh-Biger said her aim is to “inspire the next generation to lead with purpose and be change-makers in their chosen fields.
“My life’s work is to help women in Sierra Leone, where they are 200 times more likely to die while having a baby than in Australia.
“I truly hope that my story shows others that you can overcome obstacles in order to help others.”