Witchery and the Ovarian Cancer Research Foundation (OCRF) have announced the ambassador line-up for the annual White Shirt Campaign.
Joining the campaign this year is: Jesinta Franklin, Julie Bishop (pictured above), Lisa Wilkinson, Maria Thattil, Thelma Plum, Laura Byrne, Brittany Hockley, Emma Watkins, Allison Langdon, Hanan Ibrahim, Francesca Hung, Kylie Gillies and Ovarian Cancer ambassador, Jordan Turner.
The 13 Australian ambassadors will help Witchery and the OCRF raise awareness of ovarian cancer and the lack of early detection test.
Witchery CEO Simon Schofield said the business was thrilled to reveal its 2022 White Shirt ambassadors.
"We are honoured to continue our partnership with the Ovarian Cancer Research Foundation and announce our official ambassador line up for this year’s Witchery White Shirt campaign.
"We are proud to be one of the only leading Australian fashion brands to donate 100% of gross proceeds to a charitable cause," he said.
Thelma Plum
According to the OCRF, one woman dies every eight hours from ovarian cancer in Australia, while around five women are diagnosed with ovarian cancer every day.
Further, the five-year survival rate for ovarian cancer is just 48%, which is why the White Shirt Campaign aims to raise awareness and funds for the research to develop an early detection test.
An early detection test could save the lives of more than 8,000 Australian women and girls over a decade.
OCRF CEO Lucinda Nolan said the development of the early detection test is one of the most important factors to improving the outcomes for women diagnosed with ovarian cancer.
"The OCRF’s mission is to fund innovative ovarian cancer research to save women’s lives and help ensure a future where no woman’s wellbeing is under threat from ovarian cancer.
"Ovarian cancer is the most lethal gynaecological cancer, yet it is critically underfunded.
"Finding an early detection test will make the greatest difference to survivability," she said.
The 2022 Witchery White Shirt has been designed by Michael Lo Sordo with 100% of gross proceeds from the sale of each shirt going towards the OCRF.
The Witchery White Shirt campaign has raised over $14.3 million for the OCRF in the 14 years the campaign has been running, making Witchery the largest funder of ovarian cancer research in Australia.
The White Shirt is available on the Witchery website and in stores from today, April 19.
It retails for $129.95.
Emma Watkins