Myer has recorded a boom in online sales over the Easter period.
The department store offered a range of discounts for its Easter Treats Sale, with overall online purchases up 800%.
The Saturday-only event saw the biggest spike in beauty sales, delivering 7000% year-on-year growth.
Childrenswear grew 140% with top performing brands including Milkshake, while menswear surged 160% with activewear and labels such as Tommy Hilfiger leading the charge.
To learn about the #1 performing apparel category, keep an eye out for Ragtrader's May edition.
Myer chief customer officer Geoff Ikin confirmed another sales blitz, via its Super Weekend Sale, has also just taken place.
“There’s no doubt our customers are seeking greater value during this period, and at Myer we are focussed on delivering that for them.
"Furthermore, with our continued focus on online, it has allowed us to bring back more than 2,000 team members into work to assist with our online fulfilment during this very busy time."
The Saturday-only Easter Treats Sale confirmed beauty as a growth category, with Estee Lauder selling more in one day than the entire winter season last year.
Clarins also eclipsed the entire season result from last year.