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Kathryn Eisman's sock brand High Heel Jungle is working to encourage Aussies to get vaccinated through its 2021 'lockdown' collection. 

The Aussie fashion, lifestyle and entertainment journalist's brand has released 'Fully Vaxxed,' 'Over It,' 'Stay the F*** Home' and 'Anti Social Butterfly' socks to give Aussies a way to express their lockdown moods. 

Eisman told Ragtrader that the Fully Vaxxed socks are proving popular among her customers, with the brand witnessing a 49% increase in sales of this style. 

Eisman said the uptake of the 'Fully Vaxxed' socks is something she is extremely proud of. 

"The Fully Vaxxed collection of socks have really hit the right note with people who want life to resume and know that the only way forward is to get fully vaccinated.

"Seeing how much people are embracing the Fully Vaxxed socks, wearing them as a badge of honour and also buying multiple pairs for friends and family who share the same beliefs is an incredibly proud moment for High Heel Jungle Socks and myself," she said. 

High Heel Jungle's socks join other initiatives and products brands are using to encourage Australians to get vaccinated. 

Elwood's workwear sister brand ELWD, last week launched a competition for twice-jabbed tradies to win weekly prizes, while Jim's Group is offering to send vaxxed Aussies a free bucket hat or t-shirt that has 'Jim's Jabs' printed on it. 

Eisman explains that when used for good, fashion can be a powerful driver of positive action. 

"Fashion when harnessed can be such a powerful messenger of change," she told Ragtrader. 

"It speaks for and to people, especially young people, in a way that a press conference lead by a politician may not necessarily. 

"I wanted to elevate fashion to this higher purpose.

"Yes, the socks are cute, but they are a walking billboard sending a message that being fully vaxxed is cool," she said. 

The Fully Vaxxed socks have been restocked and are available now for $35. 

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