We Are Kindred has partnered with the Delta Goodrem Foundation to help raise funds towards finding a cure for blood cancers such as Hodgkin’s Lymphoma.
We Are Kindred has designed two scarves for the campaign, which will see 100% of proceeds from every sale donated to the Delta Goodrem Foundation.
Donations will directly impact Cellular Therapies at St Vincent’s Hospital Sydney.
According to the Delta Goodrem Foundation, cell therapies have the potential to transform treatments and cure many types of blood cancers and other diseases as well as help to fight infection and increase immunity.
Speaking on the partnership, We Are Kindred co-founder and director Lizzie Renkert said that the partnership was a natural alignment for the brand.
"Working with the Delta Goodrem Foundation and being able to contribute to the wonderful work the foundation does, sits perfectly with us and we know our loyal Kindreds will be thrilled to know that every dollar spent on these scarves will be donated on their behalf," she said.
Delta Goodrem welcomed the partnership.
"I am grateful and excited for the Delta Goodrem Foundation collaboration with We Are Kindred.
"Together we have designed a beautiful collection of scarves that are versatile and wearable all year long.
"Proceeds from each sale will go to the Delta Goodrem Foundation and will support life-changing research as we strive to find a cure for blood cancers like Hodgkin’s Lymphoma.
"Through the work of the Foundation, we are committed to making a difference, creating meaningful change and empowering others to do the same by striving to spread kindred, hope and support for those facing illness, hardship and inequality," she said.
The $39 Delta Goodrem Foundation x We Are Kindred scarves will be available to purchase at the We Are Kindred flagship store in Paddington, and on the We Are Kindred website.