Tommy Hilfiger has launched tommy.com, the online flagship for the brand in Australia and New Zealand.
The site, which launched on September 19, offers the widest assortment of products across all categories, free returns, online package tracking and a dedicated customer service.
This is the latest addition to the growing Tommy Hilfiger eCommerce portfolio worldwide, building on the strategy to drive digitisation across the business.
The mobile-first built website will lead a broader digital strategy for Australia, which includes online and offline activities.
These include influencers, paid social, OOH, media and brand partnerships with Mercedes, After Pay and Pay Pal.
The new tommy.com flagship currently offers the first TommyXLewis collaborative collection, designed in partnership with British racing driver Lewis Hamilton.
The Tommy Icons capsule collection is also available, which is fronted by global brand ambassadors model Hailey Baldwin, model and activist Winnie Harlow, and actress Maggie Jiang.
Additionally, consumers can shop the summer/pre-fall 2018 and fall 2018 collections including menswear, womenswear, denim, swim, underwear, kids and accessories.
The site will exclusively supply Hilfiger Collection across the region, the pinnacle of the brand's product offering.
Followers of the brand have been invited to join the conversation on social media using #TommyHilfiger, #TommyAustralia and @TommyHilfiger.