After 23 years in wholesale, Minihaha & Hiawatha has made a spectacular retail debut.
The group has launched Minihaha boutique, a concept space at Melbourne's Chadstone - The Fashion Capital.
The store caters to newborns and onwards with brands including Bébé by Minihaha, Fox & Finch Baby and Tahlia by Minihaha.
The flagship store features bespoke fixtures and fittings, originally designed wallpaper imported from New Zealand and custom-made lighting designed by artist Suzie Stanford.
Minihaha & Hiawatha MD Joanne Sackville said the immersive environment will also host in-store styling sessions.
“It’s always been my dream to open up a flagship store at Chadstone and after several years waiting, I am extremely excited to finally be able to showcase all of our ranges in an environment befitting their beauty."