City Chic is nearing the deadline for when it will exit the transitional services agreement for its latest acquisition, Evans.
The Australian curve retailer acquired the former Arcadia Group brand in December 2020 for $41 million, and is set to exit the transitional services agreement at the end of April.
From there, City Chic will narrow its focus on five key pillars to grow the brand.
City Chic will introduce a wider product range, optimise the brand to be digitally-led, expand wholesale and marketplace relationships, implement a customer-centric operating model and integrate the supply chain, logistics and eCommerce platform.
The focus on digital is backed by Evans' digital figures, which saw it clock 19 million visits to its website in the financial year to August 2020.
Meanwhile, the brand also generated $42 million in annual online revenue during the same period.
City Chic's acquisition of Evans strengthen its position in the "underpenetrated UK plus-size market" which estimated to be valued at US$7 billion.
"Evans is a well-recognised specialty retailer of plus-size apparel and footwear; established in 1930 in the United Kingdom," City Chic said in a statement.
"Targeting a broad customer base across the conservative and fashion segments in the curvy market, the independent website sells the Evans brands as well as other plus-size brands," the business said.
Since acquisition, City Chic has secured a UK 3PL for the brand and is progressing through its website build.