The Woolmark Company has welcomed the nomination of Shaun the Sheep's latest film, Shaun The Sheep Movie: Farmageddon, for Best Animated Feature in this year's Academy Awards.
The film was supported by a partnership between animation studio Aardman Animations, The Woolmark Company and Studio Canal.
It has been nominated for the Oscar alongside Disney Pixar films Onward and Soul, American-Chinese creation Over The Moon, and Irish feature Wolfwalkers.
Alongside the feature-length film, the trio also worked to create a short film and micro-site which helps to educate the future generations on the benefits of Merino wool.
Alongside the one-minute short, the micro-site - which is available in English, Mandarin and Japanese - hosts three games and downloadable activity sheets.
"The Woolmark Company invests heavily in the education of future generations, with tailor-made programs developed for primary, secondary and tertiary students," The Woolmark Company said.
"The bespoke Shaun the Sheep children’s activities not only instil a love of wool into this future generation, but all the eco-credentials that come with it," the organisation said.
The Woolmark Company is an authority on wool and aims to highlight Australian wool’s position as a leading natural fibre and ingredient in apparel.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.
Watch the short Shaun The Sheep film here: