The Iconic has launched its first Beauty Box, an assortment of beauty products across skincare, makeup, hair care and wellness.
Valued at over $500 and available for $195 on the site, the limited edition collection has been curated by beauty experts.
The Iconic first launched its beauty category in 2020, with over 200 international and local brands available on the site including MAC, Estée Lauder and Clinique.
The Iconic beauty editor Sophie Howe said the ‘Beauty Icons Collection’ contains 20 brands “cult” brands.
This includes Napoleon, Giorgio Armani and Miranda Kerr’s Kora Organics.
“We are so excited to be launching our first ever beauty box,” Howe said. “With Christmas right around the corner, our beauty box is the perfect gift for someone special or as a luxe treat."
This year, The Iconic launched its first dedicated beauty campaign across four weeks on owned, earned, and onsite channels.
The 'I Am Iconic' campaign featured Indian-Australian beauty influencer Rowi Singh, TikTok creator Millie Ford, artist Catherine McGuiness and model Levi Neufeld.
The Iconic chief customer officer Dean Chadwick said it was the start of a long-term bid for the beauty space.
"This is just the beginning of Iconic Beauty as we continue to offer the one-stop shopping destination for Australian and New Zealand customers," he said.
Customers can access The Iconic's beauty offering – which features 220 brands – via the website or app.