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The Daily Edited has been placed into liquidation, with Chifley Advisory's Gavin Moss appointed as liquidator.

The move comes after company members voted in favour of winding the business up on September 30 - and just 17 months after one of its co-founders exited the business.

The company reportedly faced challenges due to the COVID pandemic and the competition.

It is also understood the company was sold prior to the appointment of the liquidator however, the liquidator is yet to investigate into the financial affairs of The Daily Edited.

The Daily Edited specialised in personalised and leather accessories including wallets, bags, phone cases, key rings and travel accessories.

Launched in 2011, the venture expanded from a pureplay operator to physical stores across Melbourne, Sydney and New York alongside concessions at David Jones. 

Co-founder Alyce Tran left the business last year, following a legal dispute over company funds in 2019. 

In an interview with Ragtrader in July, co-founder Tania Liu said the brand was on a transformation journey after closing stores and realigning product. 

“The project is focused on three key areas: developing a strong product design proposition with improved quality, reimagining our approach to personalisation, and improving our online and instore experience.

“Whilst we made a strategic decision to close some of our physical locations last year so that we could reassess what our optimal network looks like in the contemporary landscape, instore retail has always played a central role in how we share our brand with our customers, and it will continue to do so moving forward."

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