Target Australia is about to unleash its biggest designer collaboration yet.
Italian design house Missoni will partner with the discount department store to deliver the collaboration to stores in October.
The Missoni for Target range will launch in 60 retail stores nationally and online at target.com.au.
Target MD Stuart Machin said this will be the biggest Designers for Target range yet, with more than 220 products in the collection.
“We are so thrilled to have worked with Missoni on this project; never before have Missoni agreed to build an exclusive range with an Australian retail brand.
"This partnership is a first for Missoni, for Target, and for the Australian consumer.
“Missoni has been at the forefront of global fashion for over 60 years, while Target has been a much-loved part of the Australian retail landscape, delivering affordable fashion since 1925.
“This collaboration has been over 14 months in the making, and the Missoni and Target teams have worked tirelessly to ensure the collection offers amazing fashion and quality at great prices."
Missoni creative director Angela Missoni said the collaboration is a first for the brand in Australia.
“There are many similarities between the Italian culture and the Australian culture, mainly in the attitude.
"The attitude we have of enjoying the nature, enjoying the sun, enjoying life and taking it with a little bit of easiness and this really inspired the collection,” Missoni said.
The range will span womenswear, menswear, kidswear, homewares, and outdoor furnishings.
It also features several exclusive prints, in addition to the brand's iconic prints and patterns.
Missoni for Target collection will be priced between $10 t0 $129.
A selection of statement pieces will be available for $169.
Target Australia has collaborated with a number of international designers including Roberto Cavalli, Zac Posen and Stella McCartney.