Some 10,000 guests and 50 designers will see out the most fashion-focussed September in recent memory.
Mercedes-Benz Fashion Festival Sydney (MBFFS) will cap a month-long fashion celebration in the city when it runs from September 24 - 27.
MBFFS will follow Vogue Fashion’s Night Out and The City’s Fashion in the Villages weekend event earlier in September.
Lord Mayor Clover Moore said the consumer-driven event promotes Australia’s fashion, retail and tourism sectors in Sydney, while stimulating economic activity for many local businesses.
“Mercedes-Benz Fashion Festival Sydney is all about showcasing Sydney as the fashion hub of Australia and promoting the wonderful talents of Australian designers,” she said.
“It generates excitement and a buzz for fashion followers and drives consumers eager to view spring and summer styles and fashion-related businesses into the CBD and our villages.
“We know that industry-led events supported by government encourage increased foot traffic in key shopping precincts, which is good for business.
“The Sydney is Fashion initiative has grown significantly to develop a wider audience reach and increased participation by retailers.”
Leading designers including Alex Perry, Camilla, Dion Lee and We Are Handsome will showcase their collections on the runway at Town Hall.
The parades will coincide with their new looks are landing in store.
Event organiser IMG Fashion confirmed demand for show packages had been stronger than ever this year.
IMG Fashion director of brand and strategy Elle Turner said this extended to premium seating.
“Our front row experience is almost sold out,” she said.
“Sydney has long been home to Australia’s biggest designers and Mercedes-Benz Fashion Festival Sydney celebrates all that is unique and exciting about Australian fashion in a runway extravaganza that excites and entertains.”
Supporting local fashion designers and business is part of The City of Sydney’s Retail Action Plan.
For more: www.sydneyisfashion.com.au