Australian womenswear retailer Sussan has embarked on a new brand philosophy with the release of a 48 page magazine to launch its latest collection.
The publication 'This is How We Do It' will explore the brand's 77 year old heritage as well as showcasing its new philosophy directed at modern Australian women.
It will also feature profiles from Sussan executives including trend forecaster Erin Fletcher and fashion buying manager Anna Lapira.
Sussan general manager Rebecca Hard said that the publication will aim to capture the brand's stronghold on the industry as well as where it's headed moving forward.
“We’ve been evolving as a brand and as a business over the past few years, and the time is now right to celebrate Sussan’s unique fashion handwriting to showcase who we are.
“This is How We Do It” articulates exactly what sets Sussan apart from every other brand in Australia.
“Our design team consists of 24 women who have a deep understanding of how to create pieces
that offer solutions and ideas to make it easier to get dressed for all occasions.
“Sussan is more than just a place to shop – our stores are lifestyle hubs for women to visit.”
Sussan currently operates 182 stores nationwide and employs around 1,466 women.