Showpo has announced that it has become the official fashion partner of the third season of Love Island Australia.
Debuting next week, the contestants on the show will wear the latest collections from Showpo.
Showpo founder and CEO Jane Lu said the business was thrilled to team up with the show.
"We're super excited to be partnering with Love Island Australia because it is the show that everyone will be glued to.
"Watching hot singles dating while on vacation is the escapism we all need right now.
"We can't wait for everyone to see all the sexy islanders wear the latest Showpo spring/summer and swim collections and trust me, these are the pieces girls will want to be seen in as restrictions lift and the weather warms.
"The sexy contestants will be showing off some of Showpo's latest looks from our pop colours, a revival of '70s short hemlines, cute two-piece sets, picnic-perfect peasant-style dresses, statement sleeves and trending crochets.
"We'd also like to call out our inclusive size offering as we believe in fashion for everyone, and we're proud to be offering such a wide range of styles across our collections in sizes 4 to 20," she said.
The partnership will see Showpo exposed to a large young TV audience, and the eTailer will capitalise on this through social updates from the show when contestants wear its key pieces.
Additionally, the business will run competitions for consumers, including a holiday and a $1,000 summer wardrobe.
According to broadcaster Nine, the first season of Love Island Australia drove significant growth in the demographic of 16-39s with the number of viewers in this demographic rising more than 160%, compared with the week before launch.
Additionally, the first season also set a new bar for cross-platform for television and digital performance on a major Australian free-to-air program.
The joint 9Go!/9Now commission saw the show’s cross-platform audience nationally average 511,000 across television and digital.
"By any measure Love Island Australia delivered on all metrics in spades," Nine chief sales officer Michael Stephenson said of the first season.
"Despite the myths around reaching millennial audiences on television Love Island Australia has proved that television – be it terrestrial TV or BVOD – is still the most powerful way of reaching them at scale in a cost-effective way," he said.
The initiative marks a significant milestone for Showpo, with the Love Island deal the brand's most significant partnership with a traditional broadcast media channel, having previously grown its audience through digital channels and content.
This year's show has been filmed in NSW with Sophie Monk as host and Abbie Chatfield dissecting the show afterwards with Afterparty.
Love Island Australia season three will debut on October 11 on Channel Nine and 9Now.