Saint Laurent is set to launch its first denim takeovers in Australia, to celebrate the launch of its newest denim campaign, #YSL41 by Anthony Vaccarello.
The luxury label will launch the first takeover at the Bondi Junction Sydney store from October 22-31, followed by the Collins St Melbourne store from November 11-21.
The takeover will see both boutiques offer a unique denim shopping experience whereby the entire store will be taken over featuring a wide selection of products from the latest women’s and men’s denim collection including ready-to-wear, leather goods, shoes, sunglasses and jewellery.
Saint Laurent's new denim campaign was shot by Gray Sorrenti with art direction by Anthony Vaccarello.
The campaign comprises of a series of in black and white images, along with a campaign film set to Arsun’s 'Southern Winds.'
Fronting the campaign are Saint Laurent ambassadors, Hailey Bieber, Romeo Beckham, Sonny Hall, Anok Yai and Megan Miles.