Rodd & Gunn will open its global experiential store 'The Lodge Bar & Dining' at 299 Bourke Street, Melbourne.
The opening is part of the redevelopment of the heritage-listed site, formerly the David Jones menswear store.
Located near the Little Collins entrance, the store will span 756 square metres, featuring Rodd & Gunn’s retail offerings alongside a dining experience.
Equipped to hold up to 200 patrons, the space will house a dining room alongside a wine terrace and salon bar.
The store will draw inspiration from Rodd & Gunn’s new Brisbane venue, which opened three months ago.
Rodd & Gunn CEO Mike Beagley said the concept aims to bridge premium hospitality and retail.
“Melding fashion, food and wine, Rodd & Gunn and The Lodge Bar & Dining, Little Collins Street will treat customers to a truly memorable experience.
“Upon entering the breathtaking heritage-listed building, guests will be given the opportunity to browse the latest fashion collections and indulge in an array of delectable dishes, with a full dining offering available venue wide.”
299 Bourke Street was acquired by Newmark Capital in the midst of Melbourne’s 2020 lockdown.
The redevelopment of the site aims to support the post-COVID revitalisation of Melbourne’s retail sector by drawing people back to the CBD.
Plans for the redevelopment have garnered strong support from local stakeholders and council, including the City of Melbourne.
The redevelopment has commenced and will include Mecca on the Bourke Street mall frontage and Clemenger in the upper level office floors.