QIC Real Estate has launched an SS22 fashion campaign called ‘Personal Best’ across its retail centres on Australia’s east coast.
Launching across QIC’s regional and sub-regional centres in Melbourne, Sydney, Canberra and Queensland, the campaign is designed to encourage shoppers in celebrating their identities.
The two-month integrated campaign will be headed by AFLW player Sabrina Frederick, international humanitarian lawyer Rabia Siddique, environmentalist Laura Wells and international street artist MattyBros.
QIC head of marketing Bronwyn Cooper said the campaign will aim to elevate Australian shoppers out of the covid-19 mindset.
“As we head into spring and summer, we want to encourage our customers to reflect on their ever-evolving personal journeys, and celebrate this through the lens of some of Australia’s most inspirational people,” Cooper said.
“We are proud to partner with four prominent and talented individuals to help engage people across the country to come together and explore their personal style, passions and allow their confidence to flourish.”
The two-month integrated campaign will be featured across ten QIC shopping centres, including Canberra Centre, Castle Towers, Eastland, Grand Central, Hyperdome, Pacific Werribee, Robina Town Centre, Watergardens, Westpoint and Woodgrove.
It will be buoyed by stories from the four personalities across art, humanitarian, environmental and sports disciplines.
The SS22 campaign will be executed via a suite of inclusive digital content, through the new Best Fest, Kids Best Fest and Best of the Bunch initiatives aligned under the ‘Personal Best’ umbrella
Best Fest and Kids Best Fest will include a calendar of free and ticketed in-centre events, competitions and workshops, including an art experience with MattyBro.
The Best of the Bunch is an initiative to nominate locals who encapsulate ‘personal best’ within the region.
Personal Best launched on September 8 and will run until Sunday, October 30, 2022.