The Virgin Australia Melbourne Fashion Festival has announced that sportswear brand, Reebok, is a new event partner for 2020.
The partnership will see Reebok present a landmark runway event on March 14, as well as an activation in The Plaza – The Reebok Hub.
It will feature prominent indigenous female talent Samantha Harris, Amrita Hepi, Kaylah Tyson, Aretha Brown, Miah Madden, Brooke Blurton and Rarriwuy Huck.
Styled by Elliot Garnaut, the catwalk show will present top styles from the 2020 apparel and footwear collections.
This includes an Australian first look at the Reebok x Victoria Beckham range.
Reebok Pacific brand director Arnna Johnstone said the show will praise female empowerment.
“The collection will feature a range of elevated sportswear, supported by products that seamlessly transitions the consumer from the gym to the street.
"At Reebok, we want people to have the confidence to try new things, knowing that they have the right gear to perform.
"The result is a range that has been specifically designed for a diverse spectrum of women, from high performance apparel and footwear, enhanced by distinct lifestyle pieces,” she said.
The Reebok Hub will provide a unique content creation opportunity for consumers.
Visitors are encouraged to stop in and capture the unexpected and go in the draw to win $1000 worth of Reebok product.