Rebel has recorded a 1.3% increase in sales to $1.21 billion for the 2022 financial year.
The result was driven by an increased contribution from new rCX format stores and strong performance in key categories including basketball and licensed products.
While like-for-like sales fell by 2.8% for the year, they rebounded strongly in the second half.
The 5.9% fall in the first half was blamed on lower footfall in CBD and large shopping malls from the pandemic, as well as delayed shipments which impacted product availability.
Second half like-for-like sales grew by 0.5%, as foot traffic recovered and footwear and apparel stocks were replenished at the end of the fourth quarter.
Online sales grew by 39% to $268 million, representing 22% of sales, with Click & Collect comprising 41% of online sales.
Super Retail Group CEO Group Anthony Heraghty cited strong performance in Rebel rcX stores, with five stores set to upgrade to the new format in the coming year.
“Looking forward, over the next two years the Group will make a significant investment to leverage our first-party data by launching new loyalty programs, developing a customer data platform, and building our customer analytics," he added.
"This investment will enable the Group to make increasingly personalised offers to our customers utilising analytically driven data and insights."
Rebel active club membership increased by 2% to 3.3 million in FY22, with club member sales representing 69% of total sales.
During the year, Rebel opened three stores and closed one store, resulting in 155 stores at period end.