R.M. Williams has launched its Father’s Day giveaway campaign, featuring five $4000 shopping experiences.
Entrants will be asked to share epitomal advice from their father, father figure or a loved one to enter the draw.
The campaign comes amid forecasts of a $735 million windfall for retailers on Father's Day.
The prize experience includes a $4000 R.M. Williams voucher and a private shopping appointment for two at a store of their choice, where a team member of the store will assist with styling and fit guidance.
20 runners up will also receive a travel leather care kit valued at $179 RRP, which includes leather care products for boots and accessories.
Each unique entry to the competition will generate a $5 donation to the Australian Men’s Shed Association, to fund its community projects across the country.
Men’s Sheds serve as safe and inclusive meeting spaces for men and women to connect, craft and find companionship.
The aim of these spaces is to combat and prevent health concerns that can arise as a result of loneliness, which often affects people in their later years.
All donations raised will support the ongoing maintenance and management of Men’s Sheds, as well as funding special activities and initiatives to engage the many thousands of members who currently partake.