PVH Corp is set to rapidly grow the presence of Nike Underwear in Australia in the upcoming season.
PVH Corp introduced the Nike branded underwear into Australia and New Zealand in October 2020, and following rapid growth, has planned a 200% increase in doors for the garments.
Currently, Nike Underwear is available in select retailers across ANZ including Nike owned stores, Rebel Sport, The Iconic, Culture Kings, JD Sports, City Beach, Myer and David Jones.
The news of expansion comes as the brand announces its new brand ambassador for its men's underwear.
US Paralympic athlete Blake Leeper has been named as the first of three menswear ambassadors that will champion and continue the Your First Move campaign.
Leeper is the first Paralympian to be featured in a global Nike men’s underwear campaign.
Despite being told he would never walk, Leeper went on to become a two-time track and field world record holder and an eight-time Paralympic Track and Field international medallist.
"I will show you how I fight to adversity, to prove to people that this isn’t my disability, this is my ability," Leeper said.
Leeper's ambassadorship announcement coincides with the news that Brisbane will host the 2032 Olympic and Paralympic Games.