UK eTail giant Pretty Little Thing has shot its first exclusive Australian campaign with seven local influencers.
Shot in Byron Bay, the #Babecation campaign stars influencers Riley Hemson, Liv Rahmé, Kaela Tavares, Anyang Deng, Hannah Sofia, Ashleigh Menin and Ariella Nyssa.
The social campaign has been pulled right out of Pretty Little Thing's playbook, having found its success due to its huge Instagram following of 17 million.
Combined, the seven influencers' following totals 2.5 million, each posting looks from the range to their followers.
Further building on this success and taking the campaign to TikTok, Pretty Little Thing recruited Sydney TikTokker Fonzie Gomez to follow the influencers on their #babecation to Byron – capturing behind the scenes content to share with his audience of 1.5 million on TikTok.
And the campaign is already generating results.
In just 48 hours, Gomez's behind-the-scenes interviews have garnered almost 100,000 likes.
The campaign also reflects the brand's commitment to body diversity, with the collection available in sizes 4 to 30.
Pretty Little Thing's summer collection is available online now.
