Sleepwear retailer Peter Alexander has teamed up with Streets Australia to launch a range of Paddle Pop sleepwear.
Launching as part of Peter Alexander's Wander Down Under campaign, the collaboration collection features summer sleepwear for women, men and kids.
The Wander Down Under campaign features a range of Aussie-inspired sleepwear ranges, including a collaboration with Kaanju, Kuku Ya'u, Girramay artist, Mulganai (Emma Hollingsworth), as well as other licensed ranges including Vegemite, Weet-Bix, Tim Tam, Bluey and Blinky Bill.
The Paddle Pop collection will feature in all the Wander Down Under marketing activities including an extensive digital campaign, in-store oversized Paddle Pop cut-outs and the ice-cream packaging will be included in visual merchandising displays within the Peter Alexander retail space.
The Paddle Pop range will also be included as part of Peter Alexander’s Christmas campaign across the months of November and December.
Streets' parent company – Unilever Australia – marketing manager Annie Lucchitti welcomed the collaboration with Peter Alexander.
"Paddle Pop has long been one of Australia’s favourite brands with so many consumers holding onto sweet memories year after year.
"This sleepwear set is a match made in ice-cream heaven, nostalgia that warms you inside and out!
"Peter Alexander captured the fun and playfulness of Paddle Pop brand perfectly," she said.
Paddle Pop licensing firm Asembl Brands MD Justin Watson added that he expects the range to be a success.
"Ever since it launched in 1953, Australians have loved the delicious taste of Paddle Pop ice-creams.
"We are thrilled to be partnering Streets Paddle Pop with another Australian icon, Peter Alexander for this exciting pyjama set launch which will be in-stores and online just in time for the warmer spring and summer months.
"This range between Paddle Pop and Peter Alexander is guaranteed to be a very sweet sleepwear success," he said.
The Peter Alexander x Paddle Pop collection is available now for men, women and kids, and is priced between $49.95 and $69.65.