Accessories label Peta + Jain has unveiled its new collection, Unapologetic.
Following the success of the Off Duty collection, the Unapologetic collection offers a new selection of bags including crossbodies, 90s-inspired shoulder bags, and backpacks, building on the hype surrounding the brand.
The new range has hit the ground running, with hairstylist Jen Atkin wearing brand's Danni style in recent Instagram and TikTok posts, generating 23,072 likes on Instagram and 6805 views on TikTok.
"The collection features minimalist designs, quilting and chunky chain straps to add an edge to any outfit," the brand said in a statement.
"Covering all the must-have bags of the season with clutches, backpacks, cross body, and shoulder bags guaranteed to set the mood.
"All styles feature in smooth, lizard and croc embossed vegan leather with the iconic quality hardware that Peta + Jain is known for," the brand said.
The brand is anticipating strong social hype for its Unapologetic collection, with Instagram a key marketing channel for the brand.
However, it's not just influencers that move product for the brand.
Peta + Jain co-founder Jane Da Silva told Ragtrader that Instagram posts from retail partners can sell out the brand's styles within days.
"They often do really good Instagram posts on product, they'll do a full outfit and they'll have our bag in there," Da Silva told Ragtrader in 2019.
"Within three days of having that product online, they sold out of it.
"And the majority of it had gone overseas," she said.
The Peta + Jain Unapolgetic collection is available now and retails for between $34.95 and $79.95.
Jen Atkin's Instagram Post - via Instagram