Pandora Jewellery has announced a new charitable initiative which aims to provide women in need with everyday necessities.
From June 1 customers who purchase from the Australian Pandora online store will receive a paid postage label addressed to one of the partnering charities.
Customers are invited to fill the empty postage box with unused items, that could be used to help women in need, and post it to the corresponding charity.
Pandora initially launched the campaign as a trial in late 2016 and saw significant response from customers, with hundreds from across Australia using the packaging to send care parcels to the charities.
The result of this early success saw the campaign rolled out on a national scale.
Pandora ANZ VP of HR Mhairi Holway said the brand was humbled to be in partnership with its customers and the charities involved, noting that many may not be aware of how helpful household items are to women in need.
“Most of us have unused items at home we can spare such as non-perishable food and drinks, unused toiletries, first aid supplies, gift cards and more, but many people are unaware of how valuable they are to women in need or unaware of where to send them.
“Using our online store packaging seemed like a fantastic way to make it simple and easy for our customers to send these products to where they are needed most.”
Charities involved with the campaign include Safe Steps Community Giving (Melbourne), Women’s Community Shelters (Sydney) and Friends with Dignity (Brisbane).