Big Girls Don't Cry Anymore's digital assets have been purchased by the Curvy Group, after the business fell into liquidation in late 2020.
Curvy Group purchased the Big Girls' trademark, website and social media accounts, but left behind an alleged $2 million in debts, a comment from the new owners' states on Facebook.
According to new owner Wes Blundy, while pleased to welcome the business into the group, Big Girls' shock closure left many customers disappointed and without answers on pending orders.
"It was tragic news to see Big Girls close. It took everybody by surprise.
"We felt if there was someone that should take on the privilege of keeping this iconic and much-loved brand alive, it should be us since our mission is so similar.
"We understand that people are still chasing products and refunds from the previous business, and we will do everything we can to support these customers," Blundy continued.
"The whole situation is incredibly unfortunate and has left many in the Big Girls’ loyal customer base in a disappointing situation.
"While the responsibility for this rests with the previous owner, we want to step up as proud Australian business owners and help impacted customers where possible.
"Sadly and understandably, their trust has been broken and we want to do what we can to restore it," he said.
Reviews on Facebook may have suggested that the writing was on the wall for the Big Girls' business, with many negative reviews detailing instances of long wait times for products, lack or no response to customer questions and difficulties getting refunds, dating as far back as August 2020.
Working to reinstate customers' trust in the brand, the new business is helping customers to get refunds from credit card providers, PayPal and buy now, pay later providers and has added four new team members to assist customers in this process.
The business is also set to offer discounts on future purchases.
However, Curvy has stated it can't provide refunds for amounts that weren't paid to it or fulfil orders that were placed with Big Girls.
Despite this, Blundy said that the business is working hard to improve the customer experience, introducing new capabilities including a more user-friendly website and a trial of an online personal shopper.
"We have worked quickly to absorb elements of the Big Girls offerings into the logistics of our Curvy business.
"We feel very confident that Curvy's highly revered and established approach to logistics and to eCommerce procedures will enable us to deliver our award-winning customer service and fast shipping to all of our new Big Girls’ customers.
"The Big Girls online store has been rebuilt and relaunched for immediate use.
"The site is more interactive and easy-to-navigate than ever before, and we think Big Girls’ customers will love it.
"Big Girls’ virtual fittings were, without doubt, unmatched in the online lingerie space, so this service is not going anywhere.
"We have actually expanded the free service even further to reach more women at times of the day that suit them best," he said.
Blundy said that the key focus for Big Girls going forward will be ensuring transparency with customers.
"We're really excited to get to know the customers and learn from them as we continue to grow and improve the offering for a segment of women who've been largely ignored by the major retailers.
"We want relationships with Big Girls’ customers that are transparent, and for everyone to feel safe and a sense of belonging to this incredibly supportive and uplifting community.
"Our focus will be transparency in all that we do, clearly informing customers prior to purchase, if an item is not available for immediate dispatch, and delivering exceptional customer service at all stages of the shopping experience.
"We are entering this new era for Big Girls with commitment, purpose and compassion," he said.