Myer has announced that US apparel brands, American Eagle and Aerie, will land online and at 40 Myer stores from October 2022.
Myer CMO Allan Winstanley said the move “reinforces” Myer’s ability to form strategic partnerships with international brands.
“American Eagle is the go-to brand for affordable and on-trend jeans and casual wear,” Winstanley said. “It is sought-after by consumers all over the world, so we’re thrilled to bring such a loved and trusted brand to Australian shores for our customers.”
“Aerie, which designs intimates, apparel, loungewear, swimwear and activewear for women, is an exciting retail brand.
“We have no doubt the brand will be just as successful with Myer as it has been in the US.”
American Eagle senior VP of international Vijay Chauhan said Australia is a key fashion market, “and we are confident that our AE and Aerie assortments will resonate with customers.”
“AEO is excited to bring AE’s signature jeans collection and Aerie’s intimates and lifestyle apparel to Australia as we continue to expand our leading brands throughout Asia-Pacific,” Chauhan said.
“We chose to partner with Myer as we share similar values when it comes to serving our customers – offering great on-trend products, leading customer service and affordable prices.
“We look forward to housing AE and Aerie in more than forty stores and online from October.”