Mossimo has tapped Essendon AFL player Matt Guelfi to be the face of its new autumn-winter collection.
In what is his first modelling opportunity, Guelfi fronts the campaign in the new 90s-inspired Mossimo collection and joins other personalities including model Jess Hart and neighbours star Sharon Johal, as the latest Aussie to feature in a Mossimo campaign.
"It was definitely something new for me," Guelfi said of the shoot, "but I’d like to think that I am more than just a footy player."
The new collection launches next week into Target and offers men's women's and unisex options in autumnal colours.
"I’m proud to be working with a brand that doesn’t discriminate," Guelfi added.
"A brand that everyone can wear, regardless of age or gender," he said.
Commenting on the new range and its unisex offering, Mossimo GM Prue Slocombe said that authenticity is at the heart of the Mossimo brand.
"We provide the clothing that allows consumers to be comfortable in not only what they’re wearing but also the skin they are in," she said.
Mossimo's AW22 collection will launch next week into Target stores nationally and will retail from $20 to $59.95.