Michael Hill has partnered with Japanese watchmaker Seiko to bring a selection of 53 watches to its existing jewellery portfolio.
The new watches are available online and in select Michael Hill stores across Australia and New Zealand and form part of Seiko's Prospex, Presage, Astron, Coutura and Le Grand Sport Collections.
Michael Hill CEO Daniel Bracken said the partnership widens Michael Hill's offering for men.
"We are delighted to reignite our relationship with Seiko and introduce a range of Seiko watches to our Michael Hill customers in Australia and New Zealand.
"Seiko is a brand with a very proud history, and they share our commitment to quality and craftsmanship.
"The introduction of Seiko watches also offers a great expansion of our offerings for men, with classic and stylish timepieces that will become a treasured part of every wardrobe," he said.
Seiko Australia MD Yukiaki Suganuma welcomed the partnership with Michael Hill.
"Seiko is excited to be partnering with Michael Hill.
"We look forward to launching our brand within Michael Hill stores and working with its teams in this exciting new chapter," he said.
Seiko's collection of watches went live in Michael Hill stores and online on October 4.
The range is priced between $650 and $3750.