Homewares company H.A.G Imports, which supplies Maxwell & Williams and Krosno to Myer, has been named its Supplier of the Year.
C-owner Max Grundmann came to the defence of the department store at Myer's award ceremony in Melbourne.
“There is no question now about Myer's survival," he said, following a year-long attack on Myer by retail powerbroker Solomon Lew.
"The question now is only how dominant will Myer be. This is the new Myer, an organisation with integrity of spirit and purpose for every stakeholder.
"They care about us, the supplier, as well as they care about the customer. Guess what? If you don't care about the customer, you certainly won't care about your supplier."
Myer CEO John King said his custom-first strategy relied on suppliers.
“Myer’s partners play an important role in delivering our Customer First Plan. From the supply of high quality and exclusive brands to the provision of services that enable us to offer our customers friendly helpful service, the support of our partners enables us to deliver new i-store and online experiences for our customers."
Other winners include Aesop (Best Cosmetics supplier), Lego (Best Entertainment supplier), Clemenger BBDO (Best Marketing supplier) and Active Display Group (Best Store Design supplier).