Kathmandu has launched its 'Summer Never Sleeps' campaign, as it targets the peak travel season in Australia and New Zealand.
Produced by creative agency Special and video production company Scoundrel, the Summer Never Sleeps film forms the foundation of the creative campaign.
It follows a group of friends on their summer adventure from night to day, and into night again.
To the soundtrack of Jimmy, Renda-Se, by Brazilian Composer, Tom Zé, the friends roast marshmallows, bike off trail, swim fully clothed, dance, march, and row through the night while weating Kathmandu’s latest range.
Kathmandu CCO Eva Barrett said the campaign builds on Kathmandu's brand platform 'We're Out There'.
“As the Number 1 outdoor brand in Australia and New Zealand we play a meaningful role in summer and we’re on a mission to get as many people ‘out there’ in nature as possible.
"Why? Because we know how the outdoors makes us feel. The outdoors is transformative. When we spend time out there our stress goes down, our empathy goes up and we become more creative and feel happier... And that’s at any time, not just when the sun is up.”
Kathmandu’s Summer Never Sleeps campaign will roll out across TV, digital, social, out of home and PR in New Zealand and Australia from Monday 26 September to Saturday 19 November 2022.