Justin Seskin's new digital retail venture, The DOM (digital off-price mall) is readying to launch.
The site is currently in beta testing, with select consumers able to shop the site through their exclusive code access.
The site's four precincts – Designer, Fashion, Streetwear and Activewear – have been populated with brands including Lee Mathews, Manning Cartell, Matin Studio, Superga, Abrand, The Upside, Muscle Nation, Thrills, Academy Brand, Ellesse, Neuw and First Base.
Speaking to Ragtrader, Seskin said the progress of the site has been tracking well, despite the impacts of COVID on the market.
"We are pleased to head into our beta phase having nearly doubled our brand list since June.
"Today we have just under 200 signed brands and over 10,000 products live on site.
"Since we last spoke, lockdowns have caused a reversal in market conditions, with inventory management once again becoming a focus for brands, who again need to carefully manage their inventory to avoid the tail growing back out.
"Brands see The DOM as a true partner platform to help them solve this problem in a way that's credible, efficient and cost effective.
"We follow their pricing, their brand expression and they keep the lion's share of the transaction," Seskin said.
Seskin added that the beta phase will give the platform key insights into how customers are engaging with the site.
"Beta is our final stage of testing and is a period for us to invite our brand partners and some of our customers to experience The DOM via code access, to ensure the process is smooth, our proposition is clear and to collate valuable insights and feedback that we can react to before our main launch," he said.