Jets Australia has unveiled its latest campaign, Sanctuary In Style, fronted by Victoria Lee.
The Australian model stars in the campaign which has been designed to evoke a feeling of exploration and renewal.
The campaign signals the arrival of Jets' new collection, which features swim and resortwear in bright colours and bold prints.
"Epitomising sophistication and confidence, Victoria perfectly embodies the Jets woman and Sanctuary In Style campaign," Jets said in a statement.
"She brings the collection to life through a contemporary Jets lens, epitomising modern femininity and luxurious resort living.
"Captured at a private estate in Sydney’s eastern suburbs by renowned photographer Simon Lekias, the campaign takes inspiration from the glamour of travel, the expression of art and the secluded beauty of tropical destinations," the brand said.
Lee fronts the Jets campaign after starring alongside Elyse Knowles, Jesinta Franklin and Jessica Vander Leahy in a campaign for sister brand Seafolly.
Speaking on the new campaign to her 234,000 Instagram followers, Lee said she has been a fan of the brand for years.
"A brand I have loved and trusted for years, Jets Australia consistently creates effortless, considered and sophisticated swim and resort collections that always make me feel comfortable and confident in my own skin.
"I’m honoured to join the Jets family for this campaign all about optimism and possibility," she said.
Sanctuary In Style launched on February 22 and is available to purchase on the Jets website and through department stores.
