Jeanswest has opened its latest flagship complete with a revitalised store design at Eastland Shopping Centre.
As part of Eastland's $665 million redevelopment, Jeanswest's latest store launch heralds a new direction for the retailer with a new logo, updated store fitout, colour palette and luxury fitting rooms.
The flagship spans 250sqm and will house the brand's full apparel offering across menswear and womenswear, its Prima Denim range, maternity, accessories and footwear.
Jeanswest CEO Mark Daynes said that the Eastland launch will set the bar for future retail expansion.
“With the introduction of a more sophisticated and elevated collection this year, including the use of luxury fabrications such as suede, leather and silk in our ranges, our store design needs to reflect the new direction of where the brand is heading.
“From the new logo, to the welcome addition of our new paper shopping bags and the new store fit-out, these elements will all contribute to elevating our customer’s in-store experience.”
Jeanswest general manager of property David Coombes said that the design of the store has been carefully considered with its customers in mind.
“Updates to the fitting room area will see a luxurious, warm and relaxing space for our customers to enjoy, with more of a lounge feel.
“In consultation with the design team at Mill Interiors, the new design is aspirational, premium and we know our customers, both existing and new are going to love spending time amongst it.
“The cubed core denim wall will certainly make a statement and will no doubt be a talking point when customers enter the store.”
To celebrate the launch, Jeanswest is offering in-store styling sessions with Jo Blankfield today and tomorrow and a free gift with purchase for the first 100 customers this Sunday May 8.