Jeanswest is set to continue its long term partnership as the official denim partner for Jeans for Genes Day 2017.
Jeanswest will join the move to help raise funds for research into childhood diseases on August 4.
Its partnership with the Children’s Medical Research is now more than 10 years strong, raising more than $900,000 throughout the collaboration.
Jeanswest will launch a campaign for the event, including an Instagram competition, blog posts, eDMs, giveaways and in-store activations.
This includes an influencer campaign featuring celebrity Bachelorette couple Georgia Love and Lee Elliot, Lisa Wipfli and Jordie from the Modern Minimalist.
Jeanswest will also sell a range of Jeans for Genes Day merchandise across its Australian network of over 180 stores.
All proceeds go directly to the Children’s Medical Research Institute to support their work discovering treatments and cures for childhood diseases.