Adaptive fashion brand JAM the Label has launched its first ever pop-up retail experience at The Glen, a two level regional shopping centre in Glen Waverley in Melbourne’s South East
The accessible pop up opened on November 28 this week and will run until December 4.
JAM the Label co-founder Emma Clegg (pictured right) said that this will add a new brief touchpoint for the brand in Victoria, where 18.4% of the population live with a disability.
“We’re an online label and popping up at The Glen is a great way for everyone to see how functional our designs are,” Clegg said. “As accessibility experts, we put disability inclusion at the forefront of our designs—making it easier for anyone to get dressed and feel good. We’re thankful for the support from Vicinity Centres to create an accessible pop up in such a vibrant shopping destination.”
The new regional pop-up will use Vicinity’s new micro-fulfillment service to build an accessible change room and fulfill orders on-site. JAM said that clothing pop-ups often lack accommodating spaces for different changing needs.
“For the first time, people can have a mainstream shopping experience at The Glen and find elevated clothing that considers diverse disability dressing needs,” JAM the Label co-founder Molly Rogers (pictured left) said.
“Since our adaptive runway at Australian Fashion Week, we’ve seen a cultural shift in how people perceive our category and an eagerness to learn about our universal designs. Now we have an offline opportunity to show what disability inclusion in fashion looks like and introduce a less stressful way to get dressed.”
JAM will bring its essentials range under $100 to the new pop-up, including a sensory-friendly bamboo crew neck tee and a linen shirt with magnetic closures. The entire product collection ranges from $55 to $159.
The pop-up is located on the ground floor at The Glen, near Uniqlo and Bonds. The Glen shopping centre has 195 retailers, is situated on a 76,949 square metre location, and reportedly attracts 10.5 million shoppers annually.
JAM the Label was founded in 2019 by Clegg and Rogers, two Melbourne-based occupational therapists. Its products are sold on its own website, at The Iconic and EveryHuman, and is also available under the NDIS.
Earlier this year, JAM took part in AfterPay Australian Fashion Week and Melbourne Fashion Week.